Automobile Customer Analysis
Description:
An automobile company has plans to enter new markets with their existing products (P1, P2, P3, P4 and P5). After intensive market research, they’ve deduced that the behavior of new market is similar to their existing market.
In their existing market, the sales team has classified all customers into 4 segments (A, B, C, D ). Then, they performed segmented outreach and communication for different segment of customers. This strategy has work exceptionally well for them. They plan to use the same strategy on new markets and have identified 2627 new potential customers.
The dataset provides the details of the existing and potential customers of the company based on the purchase history and the corresponding segments they have been classified into.