August 9, 2016
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Description:
An automobile company has plans to enter new markets with their existing products (P1, P2, P3, P4 and P5). After intensive market research, they’ve deduced that the behavior of new market is similar to their existing market.
In their existing market, the sales team has classified all customers into 4 segments (A, B, C, D ). Then, they performed segmented outreach and communication for different segment of customers.